Feminism has hit the big time. Once a dirty word brushed away with a
grimace, “feminist” has been rebranded as a shiny label sported by movie
and pop stars, fashion designers, and multi-hyphenate powerhouses like
Beyoncé. It drives advertising and marketing campaigns for everything
from wireless plans to underwear to perfume, presenting what’s long been
a movement for social justice as just another consumer choice in a vast
market. Individual self-actualization is the goal, shopping more often
than not the means, and celebrities the mouthpieces.
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Details We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
| Title | We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement |
| Author | Andi Zeisler |
| Release Date | 3rd May 2016 |
| Publisher | PublicAffairs |
| ISBN-10 | 1610395891 |
| Format | Hardcover |
| Language | English |
| Pages | 304 pages |
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